Dropbox Paper

Dropbox Paper is a collaborative document editor that’s great for brainstorming and planning projects—but not many people know about it. I worked on a series of growth experiments to help people discover and get up and running on Paper. I also contributed to our team’s strategy by leading user empathy exercises and creating an experimentation framework.

Growth experiments

A Paper template that helps new Dropbox Business teams set up their shared space increased Paper sign ups by 41%.

Group 3.png

A simplified, more visual email design increased Paper sign ups by 24%.

Group 5 Copy.png

A nudge to file docs in team folders—helpful for new Paper users in discovering relevant docs—increased filing by 4%.

Group 2.png

An option to invite Dropbox Business teammates when creating a Paper folder increased Paper invites by 19%.

Group 4.png