Dropbox Paper is a collaborative document editor that’s great for brainstorming and planning projects—but not many people know about it. I worked on a series of growth experiments to help people discover and get up and running on Paper. I also contributed to our team’s strategy by leading user empathy exercises and creating an experimentation framework.
A Paper template that helps new Dropbox Business teams set up their shared space increased Paper sign ups by 41%.
A simplified, more visual email design increased Paper sign ups by 24%.
A nudge to file docs in team folders—helpful for new Paper users in discovering relevant docs—increased filing by 4%.
An option to invite Dropbox Business teammates when creating a Paper folder increased Paper invites by 19%.