Oscar Maternity Care

Oscar Health members needed an easier way to learn about their healthcare options throughout their maternity journey. So, we created our first official materials on maternity benefits and gave them a centralized home on the web and in a printable PDF. We also started an editorial blog series related to pregnancy. My responsibilities included UX, visual design, art direction, and writing.

Role: Designer, Writer
Team: Carmela Ciuraru, Dani Balenson, Libby Denault, Sarah Dalley, Zena Schulman
Featured in: The Best Pregnancy Websites by DesignRush

 

Identity
Having a baby can be one of the biggest moments of our members’ lives. I wanted members to feel like Oscar is with them throughout their journey—celebrating and supporting—so I leaned into the visual metaphor of memory making. I represented members through photo collages and selected a palette that’s soft yet upbeat.

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Web experience
I designed a set of webpages, each specific to a different stage of pregnancy. The pages feel warm and comforting, while also helping members get straight to the information they’re looking for.

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Blogs
I created original artwork for each new blog post on maternal health and wrote the post on pregnancy and mental health.

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Printable PDF
Our members like to be able to print out our materials and have them on hand. So, I designed a PDF with everything they need to know throughout their pregnancy journey.